Normen Senger - BMW Motorrad Restaurations

Normen Senger at BMW Motorrad Days in 2019.

Normen Senger is a master craftsman and restorer of motorcycles based near Frankfurt a.M., Germany. He specializes in restoring air-cooled BMW motorcycles based on his and his families history.

Find out everything from the humble beginnings up to winning BMWs Boxer Cup in 2003 in the text below.

Normen's Vita

It's fair to say that Normen Senger has petrol running through his veins - after all, he was practically born in 1971 into the petrol station that his parents opened that same year. This fuel station later became a dealer of Kreidler and Vespa mopeds, ultimately turning into a Ducati representation in 1978. After moving from here to there, the Senger family decided to switch to BMW motorcycles in 1981.

Since these humble beginnings, the family decided to stay loyal to the German brand.Infected by their father, both Normen and his older brother Heiko gradually joined the business. But since the father wanted them to explore other grounds as well, they were sent off to complete an apprenticeship at car manufacturer Opel first. After ending his time at Opel in 1992, he then joined his parent’s business again.

Advertisement on the day Normen's parents opened their fuel station.

The fuel station of Normen's parents.

From a fuel station to a motorcycle dealer.

Normen, his brother Heiko and their parents in the shop.

The first years of selling Ducati bikes.

1981: Normen's father starts selling BMW motorcycles.

Early picture of the BMW shop of the Senger family.

1994: Normen and his brother Heiko are given their master craftmanship certificate.

The award for mastering the first BMW Motorrad service technician test in 1994.

Early photo of the BMW shop.

The second location where BMWs were sold.

BMW International BoxerCup with Andy Hofmann

Normen Senger with Andy Hofmann and the team after winning the BMW International BoxerCup in 2003.

Andy Hofmann winning the BMW International BoxerCup in Francorchamps.

In 1994, Normen completed a second training as a service technician, joining the master craftsman school a year later. In the meantime, the business started to flourish, based on the rising success of models like the R100R und R100GS. After receiving his master craftsman title, Normen took over the role of workshop manager and service specialist in the parental business.

With Heiko specializing in the commercial side of things, the entire Senger family had now created a highly efficient family business, which sold over 100 machines for the first time in 1993 - a Herculean task. And despite the long working days, Normen still took the time for special conversions and the restoration of selected machines such as his silver R75/5 and a first-series R90S.

From 1993 onwards, more and more four-valve boxers were added and from 2001, Normen worked as a race mechanic for the Boxer Cup, which the Sengers contested with the R1100S and Andy Hofmann. This commitment culminated in winning the BMW International BoxerCup with Andy Hofmann in 2003.

In 2014, Manfred and Monika Senger retired completely from the company. Since then, the company has been run jointly by Normen and Heiko and now has eight employees. In addition to selling standard motorcycles, Normen continues to carry out complete restorations for what have been over 25 years now. Connoisseurs appreciate Normen Senger's attention to the smallest detail, as can be seen in many perfectly restored motorcycles.